ProREZ was born from a simple idea: make resinous flooring systems that actually work for the people who install them. Founder Steve Lipman, a longtime innovator in the industry, built ProREZ on decades of hands-on experience—combining lab research with real-world feedback. Since 2014, the company has focused on straightforward, high-performance solutions trusted by global brands and local contractors alike. With a team rooted in installation know-how, ProREZ remains committed to delivering systems that are practical, proven, and built to last. Welcome to our story.
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Chapter 1: The Beginning
It all started in the early 1980s in Portsmouth, England. Steve Lipman, the founder of ProREZ, was a young engineering student working for one of the largest resinous flooring installers. Hearing installers complain about unreliable products and the grueling process of redoing installations, he realized there had to be a better way. That spark led him to explore formulations that were both reliable and easy to install.
Chapter 2: A Passion for Formulation
Steve immersed himself in product development—working in the lab and testing on‑site. He collaborated with installers, architects, engineers, and end‑users to refine systems for real‑world conditions. His mantra: “From the lab to the slab.” Each iteration balanced usability with performance, minimizing errors and delivering exceptional results.
Chapter 3: Becoming a Trailblazer
Steve’s dedication paid off—he gained recognition for innovative formulations across Europe and beyond. In the early 2000s, he relocated to the United States. One standout contribution was enhancing cementitious urethane systems. His three‑part solution revolutionized industrial flooring by making installation easier, more durable, and higher‑performance than ever before.
Chapter 4: The Birth of ProREZ
In 2014, Steve founded ProREZ in Rocky Hill, Connecticut, with one clear goal: manufacture user‑friendly systems that truly perform. His no‑nonsense philosophy— “simplicity is key”—set ProREZ apart. Rather than over‑complicate, Steve focused on straightforward solutions that deliver exceptional results without unnecessary bells and whistles.
Chapter 5: A Culture of Commitment
Steve’s leadership instills trust, transparency, and a dedication to customer success in every corner of ProREZ. Because many team members come from resinous flooring installation backgrounds, each recommendation is rooted in real‑world knowledge. ProREZ is upfront about what works—and what doesn’t—because your project’s success is what truly matters.
Chapter 6: Trusted by the Best
ProREZ products are installed in iconic facilities worldwide: Nestlé, Mars, Coca‑Cola, Pfizer, Merck, GM, BMW America, Procter & Gamble, Amazon, Hyundai, Sony Ericsson, L’Oréal, American Airlines, BAE Systems, IBM, Costco, and many more. From Fortune 500 giants to small businesses, hundreds rely on ProREZ and our certified contractors to deliver flooring solutions that stand the test of time.
Chapter 7: What Makes Us Unique
“We bring unparalleled knowledge and experience, and our sole focus is your project’s success!” If you have a flooring project, ProREZ offers straightforward systems backed by decades of hands‑on expertise. Let’s build something exceptional together.